Monopoly at McDonald's was introduced 7 years ago and has been a great success ever since then. There is also an online version that was introduced in 2004. It is thought to be the biggest online giveaway in history.McDonald added this contest in hope of getting more people to buy their product. They thought that if they found something everyone had in common that it would attract even more customers. Since most people know the rules of monopoly, it would be easy to advertise and to play.
The prize giveaway was another part why people wanted to play. They believe that it would be easy to play Monopoly and win prizes. Every year McDonald's gives away anything from a free burger to the grand prize of 1 million dollars.
They receive so much business with the contest, that the prizes seem like a small price to pay. More recently, the contest has moved online to keep up with the times, though they still have the traditional version.This contest is great for both McDonald and Monopoly. it brings business to McDonald and is a great promotion for Monopoly. The giveaway started in 2001 and shows no signs of stopping anytime soon.
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